WEBINAR

Insurance in the age of agentic commerce

Now available on-demand

Check out some key moments from the webinar:

When every customer has their own AI agent

Could AI agents create more differentiation?

How to experiment meaningfully now

As AI agents begin to search, compare, recommend, and purchase on behalf of consumers, the foundations of insurance distribution are starting to shift. The traditional battle for attention across search, comparison sites, broker channels, and digital journeys may soon be replaced by a new challenge: winning the trust of the algorithms making decisions for customers.

Join industry leaders as they explore how agentic commerce is reshaping customer acquisition, distribution, personalisation, and product strategy. Discover what insurers, brokers, MGAs, and digital platforms need to do today to remain discoverable, differentiated, and trusted in an AI-mediated marketplace.

  • How will the role of insurers, brokers, aggregators, and embedded partners change in an AI-mediated distribution landscape?
  • As AI agents increasingly influence purchasing decisions, how does customer ownership change?
  • Marketing to a machine: how can product features and benefits best be made AI-searchable? How can insurers best differentiate?
  • To what extent will AI compare service metrics rather than just price? What might the impact on competition be?
  • What infrastructure changes are required to support machine-mediated insurance?
  • How do regulated customer communication, explainability, and accountability frameworks apply in an agent-driven buying journey?
  • What governance frameworks will be needed for AI-mediated underwriting and claims?
  • What new partnerships, capabilities, and business models will emerge?

Panellists include:

Jonathan Whittaker

Jonathan Whittaker

Group CTTO
Hiscox
Ricard Guasch

Ricard Guasch

CIO
Zurich Spain
Tim Graham

Tim Graham

CEO
Marrow

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Operations & IT highlights

We set the stage for Operations & IT leaders to tackle the biggest issues:

Operationalising AI

From getting the architecture right to scaling adoption, find out how Generali, AXA and Zurich are leading the charge.

Becoming a digital-first insurer

Discover how esure’s CEO has led a radical redesign, having now migrated 1.8 million policies to a new scalable, flexible, cloud-native platform.

Ensuring cyber resilience

Gain insights from Howden, Sompo, Markel and Marsh on designing and building truly safe and secure systems.

Legacy modernisation

Hear how the CTOs & CIOs of Generali, RSA and NFU Mutual are tackling data siloes, redesigning operations and modernising architectures.

CX highlights

We set the stage for CX leaders to tackle the biggest issues:

The potential of agentic AI

Get insights straight from the lab and track developments at the cutting edge with Allianz, Legal & General, Admiral and more.

Becoming a partner for life

Discover strategies for deepening engagement and delivering for customers at every life stage, with insights from Zurich’s Chief Customer Officer.

New data, new opportunities

Explore how evolving data ecosystems and FIDA will redefine CX excellence, with insights from HDI, Allianz and VIG.

Unlocking true personalisation

Hear from UNIQA, Markel and Assurant on latest developments in hyper-personalisation.

Marketing & distribution highlights

We set the stage for marketing and distribution leaders to
tackle the biggest issues:

Reaching new markets

Hear from Mark Bailie, Group CEO, BGL Group & CEO, Compare the Market as well the CEOs of tech-enabled MGAs, Mosaic and ZERO Insurance, on identifying and reaching new, niche and profitable customer segments.

Embedded insurance

From established players like Covéa and HDI to insurtechs like BreezeAI and ZERO, hear from pioneers finding true success with embedded insurance.

Unlocking true personalisation

Hear from Zurich’s Chief Customer Officer on opportunities for life-stage marketing, and from UNIQA, Markel and Assurant on latest developments in hyper-personalisation.

The Open Data opportunity

Explore how evolving data ecosystems and the implementation of FIDA will open the door to fresh cross-selling and up-selling possibilities with insights from HDI, Allianz and VIG.

Digital, data & analytics highlights

We set the stage for digital, data and analytics leaders to tackle the
biggest issues, including:

The digital insurer

Hear from David McMillan, CEO, esure following its migration to a new scalable, flexible, cloud-native platform and from the CEO of NN Group on the future of insurance in a digital age.

Realising the potential of agentic AI

Get insights straight from the lab and track developments at the cutting edge with Allianz, Legal & General, Admiral and more.

True data maturity

Senior leaders from Generali, AXA, Zurich and Baloise share insights on  unlocking the value of unstructured data and optimal implementation of a Customer Data Management platform.  

Ethical & explainable AI

AXA and the ABI will be discussing bias prevention, model transparency, ethics and a shifting regulatory landscape.

Fraud highlights

We set the stage for fraud teams to tackle the biggest issues:

Emerging fraud trends

Stay abreast of changing typologies and trends in organised and opportunistic fraud, from synthetic IDs to fraud in the supply chain, with insights from Heads of Fraud from Allianz, RSA and Zurich.

Unlocking the power of AI

Learn how AI leaders are addressing challenges in AI implementation, from the data backbone to model risk management and explainability, with insights from Chief Digital and Data Officers from esure, Markerstudy and Mosaic Insurance.

Data maturity

Discover how to achieve data maturity required for AI mastery with CIOs from Generali and Baloise, Head of Data Science, AXA and Head of Data Strategy, Zurich.

Distribution & channel change

Assess fraud risks arising from distribution and channel change, including embedded insurance and agentic AI, with insights from Zurich, Covea, Hiscox, Legal & General and Allianz.

Claims highlights

We set the stage for Claims leaders to tackle the biggest issues:

Plugging claims leakage

Get concrete insights from Sompo, Arch, Markerstudy and Howden on how they are optimising efficiency in claims.

Operationalising AI in claims

Learn how to build a truly AI-powered claims function with senior AI leaders from
AXA and Trygg-Hansa.

Evolutions in counter-fraud

Stay abreast of changing trends, typologies and counter-fraud tactics, with insights from leaders from Hiscox, Zurich, RSA and more.

Reducing motor claims costs

Gain actionable insights on practical cost control strategies from the Managing Director, Claims at Direct Line.

PLUS a dedicated claims meet up during the event

Product & proposition highlights

We set the stage for product & proposition leaders to tackle the biggest issues:

Data-driven propositions

From life-stage products to risk prevention, keep track of data-driven innovation with AXA’s Global Head of Product and Proposition and Vienna Insurance’s Head of Product Management.

New risks, new growth opportunities

Keep tabs on new risks, from autonomous vehicles to the energy transition, and hear from Aviva, AXA and more on how products will need to pivot.

Open data and the opportunities

Allianz, HDI, and VIG will be exploring how FIDA and a world of financial data ecosystems could unlock new product opportunities.

Value-added services

Find out where the opportunities lie and track the latest developments with insights from the CEOs from Markel and esure.

PLUS a dedicated pricing, product and underwriting meet up during the event

Pricing & underwriting highlights

We set the stage for pricing & underwriting leaders to tackle the biggest issues:

The new risk outlook

Hear from CEOs, from Zurich to Swiss Re, as they share insights on the prognosis for profitability in different lines and the impact on business and underwriting strategy. 

Adapting to climate risk

The CEO for Climate Risk & Resilience at Howden will share his insights on how data will transform climate forecasting and risk modelling.

Leveraging advanced AI

Hear concrete insights from the CDO of Zurich and the AI Analytics & Technology Manager of AXA on the work they’re doing with AI and advanced analytics.

The affordability challenge

Get the latest developments, including the ABI’s and pricing leaders’ views on what needs to change.

PLUS a dedicated pricing, product and underwriting meet up during the event