Anyone shaping how insurers turn information into insight: data and AI, technology and architecture, underwriting, claims, operations, information management, and governance and compliance teams.
STUDIO BROADCAST
From unstructured data to AI-ready insight
Bridging legacy complexity and building the foundations for the next generation of AI
12 November | 11am GMT
The information needed to make better decisions is often already there, buried across submissions, policy documents, claims files, correspondence, and years of archived records. Yet much of it remains difficult to access and use, sitting across legacy platforms, disconnected workflows and systems designed for storage rather than reuse. As organisations prepare for the next generation of AI, the opportunity is to turn this untapped information into a more accessible and valuable foundation for the business.
This webinar will explore what it takes to bridge the gap and build that foundation, looking at the practical opportunities across underwriting, claims and wider operations, and the data, integration, governance and workflow considerations needed to turn that information into scalable business value.
- How legacy platforms, eCMS environments and fragmented workflows can be brought together to create a more accessible and usable information foundation for AI innovation
- What is needed to move beyond structured data to unlock the intelligence embedded in documents, correspondence and other unstructured sources
- Where greater access to unstructured information can create the greatest AI opportunities across underwriting, claims and wider business operations
- How well-governed, traceable and accessible information environments can build the foundations needed for successful AI adoption
- The information hiding in plain sight: what valuable insight is sitting across documents, correspondence, archives and other unstructured sources, and what becomes possible when it can be accessed and understood more easily?
- Bridging legacy complexity: how can established platforms support the next generation of AI capabilities without requiring wholesale replacement?
- The role of eCMS and the modern archive: how can the right environment make previously inaccessible information easier to find, connect and use?
- From archive to action: where can making previously difficult-to-use information accessible and actionable create value across underwriting, claims and other business-critical processes?
- Getting ready for scale: what needs to be addressed across information, integration, governance and workflows before AI can move beyond experimentation and into everyday operations?
- From potential to proven value: where are the clearest opportunities to demonstrate measurable benefits, from faster access to information and greater efficiency through to better decisions and outcomes?
Virginie Faucon
With more than 20 years of experience, Virginie Faucon leads Customer, Marketing, Insight & Brand for AXA Health International, driving growth across more than 10 markets. Her success in repositioning brands and leading international transformation means her expertise is sought after by boards and marketing professionals alike.
Brendan James Smith
Brendan James Smith is a Paid Search Manager at Aviva, where he manages high-budget PPC campaigns across Google Ads, Microsoft Ads and SA360. His expertise in large-scale paid search means his knowledge is sought after by marketing teams and digital professionals alike.
Shaun Hewitt
Shaun Hewitt is an experienced sales and customer engagement leader with more than 20 years’ experience helping organisations turn technology, training and strategy into measurable commercial results. At NiCE, he works with businesses to improve customer and employee experiences through smarter, more effective ways of working. Shaun brings a practical perspective on digital transformation, AI-enabled engagement and operational excellence, helping insurers respond to evolving customer expectations while creating sustainable business value.
Who's speaking:
Virginie Faucon
Global Head of Marketing and Brand
AXA Health International
Brendan James Smith
Audience and Activation Lead, Marketing Centre of Excellence
Aviva
Shaun Hewitt
Senior Accounts Executive, AI
NiCE
Lindley Gooden
Moderator
Panellists include:
Virginie Faucon
Global Head of Marketing and Brand
AXA Health
Brendan James Smith
Audience and Activation Lead, Marketing Centre of Excellence
Aviva
Shaun Hewitt
Senior Accounts Executive, AI
NiCE
Lindley Gooden
Moderator
Nextway is a top provider of enterprise document management for the insurance and finance sectors.
Their Next Digital Workplace software transforms digital archives into active assets and automates 95% of incoming communication with customers, partners, and third parties.
This frees up employees to focus on better customer service instead of dealing with files and paperwork.
To find out more, please visit https://nextway.software/.
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FAQ
How insurers can unlock the value buried in documents, correspondence and archives, bridge legacy platforms and eCMS environments without wholesale replacement, and build the governed, accessible information foundations needed to scale AI across underwriting, claims and wider operations.
Yes. Registration is free – joining details will be sent to the email address you register with.
The broadcast is live for an hour on 12 November 2026, 11am GMT, online. A joining link goes out to everyone who registers ahead of the session.
Yes. The recording is sent out on demand after the webinar to everyone who registered.
To be announced.
Yes – you can email us your question ahead of time, or ask it live on the day.