From the insights shared by the expert speakers at Insurance Innovators Summit, and the discussions in our recent Advisory Board meeting, we’ve selected the 10 key trends driving the insurance industry in 2025.
WELCOME FROM INSURANCE INNOVATORS
It’s been another incredibly busy year for the insurance industry. We’ve seen rate increases starting to take effect and push the industry towards profitability in lines which have been battered by inflation and supply chain issues such as motor, we’ve seen some very significant acquisitions and divestments which will change the shape of the market, and, of course, some exciting and cutting-edge innovation.
This year has been about walking the walk as well as talking the talk. For years we’ve heard the promises around new technologies – and especially all of the AI and genAI hype. However, we’re seeing these technologies mature, and insurers working on getting them out of pilots or innovation labs and using them to drive genuine business value. This theme is taken up by FICO in their Viewpoint just below.
I’d like to say a huge ‘thank you’ to all the speakers and sponsors at Insurance Innovators Summit 2024, along with our Advisory Board, without whom neither the event nor this Report would have been possible. We’re grateful to FICO for their support.
AND FINALLY, 'THANK YOU' TO YOU, THE READER!
JAMES HEALEY HEAD OF CONTENT, INSURANCE INNOVATORS
DARRAN SIMONS HEAD OF INSURANCE, EMEA, FICO
It’s good to talk. But sometimes it’s better to do. And that’s where AI is now, with more and more companies talking less and doing more, a signal of this transformative technology’s fast-growing maturity. As a result, business conversations at events like Insurance Innovators are focused back on the business and, more specifically, on the customer.
This renewed customer focus is partly driven by generative AI, which, combined with more traditional applications of AI and decision intelligence, has the potential to enable insurers to do so much more, so much faster, and with much more personal impact. The other driver is strategic: insurance companies are seeking ways to offer additional value that transcends the transactional and transient interactions that characterise most customer-insurer relationships. Delivering value through tailored services and experiences, particularly those that help manage and contain risk in an increasingly complex and uncertain world, is where insurers can carve out more profitable and sustainable operations, whatever the future may hold.
This push towards more personalised products and experiences converges with another key industry trend: composability. This is the enabling architecture that can help insurers ingest more data, adapt rapidly to changing market conditions and develop more granular and finely tuned propositions. By leveraging the best of the new and the best of their legacy tech stack, insurers can use composable modular capabilities, like those found in FICO Platform, to turbocharge personalisation, CX and operations.
This matters because insurers face more challenging market conditions, and composability is a way to deliver fantastic customer experiences, compete at speed and invest in re-usable and repeatable solutions that work even when budgets are tight. The result is a strong and sustainable return on investment, with impact that can be seen by both the customer and the business, priming operations to capitalise on the inevitable rebound in industry fortunes. Those that do, rather than talk, will be those primed to succeed.
Darran Simons, Head of Insurance, EMEA, FICO
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Operations & IT highlights
We set the stage for Operations & IT leaders to tackle the biggest issues:
Operationalising AI
From getting the architecture right to scaling adoption, find out how Generali, AXA and Zurich are leading the charge.
Becoming a digital-first insurer
Discover how esure’s CEO has led a radical redesign, having now migrated 1.8 million policies to a new scalable, flexible, cloud-native platform.
Ensuring cyber resilience
Gain insights from Howden, Sompo, Markel and Marsh on designing and building truly safe and secure systems.
Legacy modernisation
Hear how the CTOs & CIOs of Generali, RSA and NFU Mutual are tackling data siloes, redesigning operations and modernising architectures.
CX highlights
We set the stage for CX leaders to tackle the biggest issues:
The potential of agentic AI
Get insights straight from the lab and track developments at the cutting edge with Allianz, Legal & General, Admiral and more.
Becoming a partner for life
Discover strategies for deepening engagement and delivering for customers at every life stage, with insights from Zurich’s Chief Customer Officer.
New data, new opportunities
Explore how evolving data ecosystems and FIDA will redefine CX excellence, with insights from HDI, Allianz and VIG.
Unlocking true personalisation
Hear from UNIQA, Markel and Assurant on latest developments in hyper-personalisation.
Marketing & distribution highlights
We set the stage for marketing and distribution leaders to tackle the biggest issues:
Reaching new markets
Hear from Mark Bailie, Group CEO, BGL Group & CEO, Compare the Market as well the CEOs of tech-enabled MGAs, Mosaic and ZERO Insurance, on identifying and reaching new, niche and profitable customer segments.
Embedded insurance
From established players like Covéa and HDI to insurtechs like BreezeAI and ZERO, hear from pioneers finding true success with embedded insurance.
Unlocking true personalisation
Hear from Zurich’s Chief Customer Officer on opportunities for life-stage marketing, and from UNIQA, Markel and Assurant on latest developments in hyper-personalisation.
The Open Data opportunity
Explore how evolving data ecosystems and the implementation of FIDA will open the door to fresh cross-selling and up-selling possibilities with insights from HDI, Allianz and VIG.
Digital, data & analytics highlights
We set the stage for digital, data and analytics leaders to tackle the biggest issues, including:
The digital insurer
Hear from David McMillan, CEO, esure following its migration to a new scalable, flexible, cloud-native platform and from the CEO of NN Group on the future of insurance in a digital age.
Realising the potential of agentic AI
Get insights straight from the lab and track developments at the cutting edge with Allianz, Legal & General, Admiral and more.
True data maturity
Senior leaders from Generali, AXA, Zurich and Baloise share insights on unlocking the value of unstructured data and optimal implementation of a Customer Data Management platform.
Ethical & explainable AI
AXA and the ABI will be discussing bias prevention, model transparency, ethics and a shifting regulatory landscape.
Fraud highlights
We set the stage for fraud teams to tackle the biggest issues:
Emerging fraud trends
Stay abreast of changing typologies and trends in organised and opportunistic fraud, from synthetic IDs to fraud in the supply chain, with insights from Heads of Fraud from Allianz, RSA and Zurich.
Unlocking the power of AI
Learn how AI leaders are addressing challenges in AI implementation, from the data backbone to model risk management and explainability, with insights from Chief Digital and Data Officers from esure, Markerstudy and Mosaic Insurance.
Data maturity
Discover how to achieve data maturity required for AI mastery with CIOs from Generali and Baloise, Head of Data Science, AXA and Head of Data Strategy, Zurich.
Distribution & channel change
Assess fraud risks arising from distribution and channel change, including embedded insurance and agentic AI, with insights from Zurich, Covea, Hiscox, Legal & General and Allianz.
Claims highlights
We set the stage for Claims leaders to tackle the biggest issues:
Plugging claims leakage
Get concrete insights from Sompo, Arch, Markerstudy and Howden on how they are optimising efficiency in claims.
Operationalising AI in claims
Learn how to build a truly AI-powered claims function with senior AI leaders from AXA and Trygg-Hansa.
Evolutions in counter-fraud
Stay abreast of changing trends, typologies and counter-fraud tactics, with insights from leaders from Hiscox, Zurich, RSA and more.
Reducing motor claims costs
Gain actionable insights on practical cost control strategies from the Managing Director, Claims at Direct Line.
PLUS a dedicated claims meet up during the event
Product & proposition highlights
We set the stage for product & proposition leaders to tackle the biggest issues:
Data-driven propositions
From life-stage products to risk prevention, keep track of data-driven innovation with AXA’s Global Head of Product and Proposition and Vienna Insurance’s Head of Product Management.
New risks, new growth opportunities
Keep tabs on new risks, from autonomous vehicles to the energy transition, and hear from Aviva, AXA and more on how products will need to pivot.
Open data and the opportunities
Allianz, HDI, and VIG will be exploring how FIDA and a world of financial data ecosystems could unlock new product opportunities.
Value-added services
Find out where the opportunities lie and track the latest developments with insights from the CEOs from Markel and esure.
PLUS a dedicated pricing, product and underwriting meet up during the event
Pricing & underwriting highlights
We set the stage for pricing & underwriting leaders to tackle the biggest issues:
The new risk outlook
Hear from CEOs, from Zurich to Swiss Re, as they share insights on the prognosis for profitability in different lines and the impact on business and underwriting strategy.
Adapting to climate risk
The CEO for Climate Risk & Resilience at Howden will share his insights on how data will transform climate forecasting and risk modelling.
Leveraging advanced AI
Hear concrete insights from the CDO of Zurich and the AI Analytics & Technology Manager of AXA on the work they’re doing with AI and advanced analytics.
The affordability challenge
Get the latest developments, including the ABI’s and pricing leaders’ views on what needs to change.
PLUS a dedicated pricing, product and underwriting meet up during the event