Insurance Innovators Summit | Insurance conference logo

MARKETING TOOLKIT

Get the most out of your participation at Insurance Innovators Summit

We are thrilled to have you on board Insurance Innovators Summit – now it’s time to make sure you get the most out of your participation and make the right connections at the show.

To help, we’ve put together some easy ways you can spread the word. We are happy to help you coordinate any of the below activities – just get in touch at MarketingDept@marketforcelive.com.

Here are 6 easy ways to promote your presence at the show:

1. List the event on your website

2. Invite your top 10-20 contacts

3. Promote your attendance on social

4. Send email invitations to your mailing list

5. Signpost in your email signature

6. Send us your content

List the event on your website

Your website is your best promotion tool, so be sure to let your visitors know they’ll be able to meet you at the show! Add a listing to your website’s upcoming events page with the information below:

 

Insurance Innovators Summit | 4-5 November 2025

Attracting 1500+ insurance big hitters and next-gen disruptors from across the globe, Insurance Innovators Summit is the event reshaping insurance as we know it.

Rub shoulders with industry goliaths, have game-changing conversations, and be part of bringing insurance innovation to life.

Get your ticket here: https://bit.ly/3y3Fo4a

Download the event logo and banners here. If you would like custom sizes, just let us know!

Invite your top 10-20 contacts

Often the best way to connect is via a personal invitation. Identify the 10-20 key contacts that you really want to meet at the show and get your team to invite them via email or telephone.

Promote your attendance on social

Mobilise your social media following! Promote your participation with engaging posts and branded banners – we’re also happy to create bespoke banners highlighting your session. Make sure to follow us (we follow back) and use the official event hashtag in your posts.

● Download our social media banner pack here. Just let us know if you’d like bespoke sizes.

● Official event hashtag: #IISummit25

Join us on LinkedIn

Not sure what to post? Here are some examples to help you out!

 

📢 Registration is OPEN! Get your tickets for Insurance Innovators Summit 2025, Taking place 4-5 November at the Business Design Centre, London. This is the most senior insurance event on the market, with an incredible speaker line-up to prove it. Join 1500+ insurance leaders over two jam-packed days and forge partnerships that will transform the industry as we know it. Find out more 👉 https://bit.ly/3y3Fo4a #IISummit25

 

📅 SAVE THE DATE! Insurance Innovators Summit is back, taking place 4-5 November at the Business Design Centre, London! Hear from CEO’s from Zurich, esure, BGL Group, Domestic & General, Cirencester Friendly, Howden and many more at the world’s most important insurance conference! Find out more 👉 https://bit.ly/3y3Fo4a #IISummit25

 

Insurance Innovators Summit, taking place in London, on 4-5 November, attracts global leaders and disruptive challengers from across the globe. The best and brightest will be delivering keynotes, panels and workshops you won’t want to miss. Find out more 👉 https://bit.ly/3y3Fo4a #IISummit25

Send email invitations to your mailing list

This is the best way to promote your attendance at scale. Make sure everyone on your mailing list knows you’ll be at the show and invite them to attend your session using the template email below. Want a customised email but running short on time? No problem, we’ll create one for you, just let us know.

Signpost in your email signature

The easiest way to spread the word – with every email you send! Have your whole team add the banner below to their email signatures and link to the event website. If you’d like a bespoke banner, let us know.

Download the email signature banner here.

Send us your content

Have something exciting to share? We love to post on social media about our fantastic speakers and sponsors so if you’re in the news, about to launch a new product, or have piece of content our audience would like to see, let us know!

Every post, link and email sent helps us bring together the world’s banking and payments community.

We thank you for your participation and look forward to meeting soon at Insurance Innovators Summit!

Stay current with Insurance Innovators

Subscribe to our newsletter to receive news, insights and special offers.

Operations & IT highlights

We set the stage for Operations & IT leaders to tackle the biggest issues:

Operationalising AI

From getting the architecture right to scaling adoption, find out how Generali, AXA and Zurich are leading the charge.

Becoming a digital-first insurer

Discover how esure’s CEO has led a radical redesign, having now migrated 1.8 million policies to a new scalable, flexible, cloud-native platform.

Ensuring cyber resilience

Gain insights from Howden, Sompo, Markel and Marsh on designing and building truly safe and secure systems.

Legacy modernisation

Hear how the CTOs & CIOs of Generali, RSA and NFU Mutual are tackling data siloes, redesigning operations and modernising architectures.

CX highlights

We set the stage for CX leaders to tackle the biggest issues:

The potential of agentic AI

Get insights straight from the lab and track developments at the cutting edge with Allianz, Legal & General, Admiral and more.

Becoming a partner for life

Discover strategies for deepening engagement and delivering for customers at every life stage, with insights from Zurich’s Chief Customer Officer.

New data, new opportunities

Explore how evolving data ecosystems and FIDA will redefine CX excellence, with insights from HDI, Allianz and VIG.

Unlocking true personalisation

Hear from UNIQA, Markel and Assurant on latest developments in hyper-personalisation.

Marketing & distribution highlights

We set the stage for marketing and distribution leaders to
tackle the biggest issues:

Reaching new markets

Hear from Mark Bailie, Group CEO, BGL Group & CEO, Compare the Market as well the CEOs of tech-enabled MGAs, Mosaic and ZERO Insurance, on identifying and reaching new, niche and profitable customer segments.

Embedded insurance

From established players like Covéa and HDI to insurtechs like BreezeAI and ZERO, hear from pioneers finding true success with embedded insurance.

Unlocking true personalisation

Hear from Zurich’s Chief Customer Officer on opportunities for life-stage marketing, and from UNIQA, Markel and Assurant on latest developments in hyper-personalisation.

The Open Data opportunity

Explore how evolving data ecosystems and the implementation of FIDA will open the door to fresh cross-selling and up-selling possibilities with insights from HDI, Allianz and VIG.

Digital, data & analytics highlights

We set the stage for digital, data and analytics leaders to tackle the
biggest issues, including:

The digital insurer

Hear from David McMillan, CEO, esure following its migration to a new scalable, flexible, cloud-native platform and from the CEO of NN Group on the future of insurance in a digital age.

Realising the potential of agentic AI

Get insights straight from the lab and track developments at the cutting edge with Allianz, Legal & General, Admiral and more.

True data maturity

Senior leaders from Generali, AXA, Zurich and Baloise share insights on  unlocking the value of unstructured data and optimal implementation of a Customer Data Management platform.  

Ethical & explainable AI

AXA and the ABI will be discussing bias prevention, model transparency, ethics and a shifting regulatory landscape.

Fraud highlights

We set the stage for fraud teams to tackle the biggest issues:

Emerging fraud trends

Stay abreast of changing typologies and trends in organised and opportunistic fraud, from synthetic IDs to fraud in the supply chain, with insights from Heads of Fraud from Allianz, RSA and Zurich.

Unlocking the power of AI

Learn how AI leaders are addressing challenges in AI implementation, from the data backbone to model risk management and explainability, with insights from Chief Digital and Data Officers from esure, Markerstudy and Mosaic Insurance.

Data maturity

Discover how to achieve data maturity required for AI mastery with CIOs from Generali and Baloise, Head of Data Science, AXA and Head of Data Strategy, Zurich.

Distribution & channel change

Assess fraud risks arising from distribution and channel change, including embedded insurance and agentic AI, with insights from Zurich, Covea, Hiscox, Legal & General and Allianz.

Claims highlights

We set the stage for Claims leaders to tackle the biggest issues:

Plugging claims leakage

Get concrete insights from Sompo, Arch, Markerstudy and Howden on how they are optimising efficiency in claims.

Operationalising AI in claims

Learn how to build a truly AI-powered claims function with senior AI leaders from
AXA and Trygg-Hansa.

Evolutions in counter-fraud

Stay abreast of changing trends, typologies and counter-fraud tactics, with insights from leaders from Hiscox, Zurich, RSA and more.

Reducing motor claims costs

Gain actionable insights on practical cost control strategies from the Managing Director, Claims at Direct Line.

PLUS a dedicated claims meet up during the event

Product & proposition highlights

We set the stage for product & proposition leaders to tackle the biggest issues:

Data-driven propositions

From life-stage products to risk prevention, keep track of data-driven innovation with AXA’s Global Head of Product and Proposition and Vienna Insurance’s Head of Product Management.

New risks, new growth opportunities

Keep tabs on new risks, from autonomous vehicles to the energy transition, and hear from Aviva, AXA and more on how products will need to pivot.

Open data and the opportunities

Allianz, HDI, and VIG will be exploring how FIDA and a world of financial data ecosystems could unlock new product opportunities.

Value-added services

Find out where the opportunities lie and track the latest developments with insights from the CEOs from Markel and esure.

PLUS a dedicated pricing, product and underwriting meet up during the event

Pricing & underwriting highlights

We set the stage for pricing & underwriting leaders to tackle the biggest issues:

The new risk outlook

Hear from CEOs, from Zurich to Swiss Re, as they share insights on the prognosis for profitability in different lines and the impact on business and underwriting strategy. 

Adapting to climate risk

The CEO for Climate Risk & Resilience at Howden will share his insights on how data will transform climate forecasting and risk modelling.

Leveraging advanced AI

Hear concrete insights from the CDO of Zurich and the AI Analytics & Technology Manager of AXA on the work they’re doing with AI and advanced analytics.

The affordability challenge

Get the latest developments, including the ABI’s and pricing leaders’ views on what needs to change.

PLUS a dedicated pricing, product and underwriting meet up during the event