Richard Pash joined Zurich in July 2016 as Director of UK Life Marketing.  He became UK Marketing Director in 2017 and UK Chief Customer Officer in 2020.  Richard leads the UK Customer Office, delivering Brand Marketing, Digital Marketing, Customer Insight and Experience, Customer Communication, and Events. He is responsible for marketing and customer activity for each of our business divisions and across the broader UK business.  He is also a member of the Global Customer Office Leadership Team and a Vice President of the Institute of Customer Service.  

Richard has a wealth of experience, as both Director of Marketing and Customer within market leading financial services, telecoms and ‘fast-moving consumer goods’ industries. Richard has achieved significant results through a strong focus on consumer needs, expertise in Digital Marketing, and leading strategic initiatives. He has broad experience in managing business units in companies such as Virgin Media, Vodafone and Mars.  

Richard lives near Marlborough and studied at the University of Oxford where he achieved an MA in Chemistry. 

Rebecca joined the Association of British Insurers (ABI) earlier this year as the Assistant Director, Head of Health and Protection, having worked in health policy for over twenty years in a variety of roles.

The ABI is a trade association representing the UK’s insurance and long-term savings industry. The role of the ABI includes helping to inform public policy debates, supporting consumer understanding of insurance, and supporting a competitive industry that meets societal needs.

The Code on Genetic Testing and Insurance is a voluntary code of practice between the Government and the ABI setting out a shared agreement on the role of genetic testing in insurance. In addition, the ABI has published a Consumer Guide on genetic testing an insurance and publishes annual reports on compliance with the Code.

The ABI’s membership includes over 200 companies, including most household names and specialist providers.

Elliot is the UK Commercial Director for Assurant, responsible for the strategic development and optimisation of Assurant’s device protection portfolio across Banking, Retail and Mobile Network Operators. With over 18 years experience in the Insurance sector, Elliot has held a wide range of roles at Assurant including European Partnership Development, Contract Management & Sourcing, M&A and Corporate Strategy. With a specialism in embedded Insurance dating back to 2006, Elliot was part of the team that set up Assurant’s largest digital retail protection scheme in Europe.  

Adele Sumner is the Head of Counter Fraud at RSA Insurance UK. She has over ten years of ‘hands on’ experience in counter fraud activity in the insurance sector, including leading RSA’s Fraud Intelligence Team where she developed techniques and experience in the use of the internet, both to assist individual investigations and to obtain data that will enhance fraud detection models. She is widely acknowledged for her expertise in the practical deployment and use of technology to identify fraud and has been an important figure in various fraud technology programmes both in RSA and at an industry level. In her current role she is responsible for developing strategies to tackle fraud and adopts a risk focused, intelligence led approach to combating the external threat fraud posed to RSA. In 2008 she obtained a Master Degree in Fraud Management from Teesside University.

Will Ross is CEO and co-founder of Federato, the leading provider of AI-driven “Risk Ops” software in P&C insurance. An acknowledged leader in the fields of operations research and climate/atmospheric modeling, Will was an early employee in IBM’s Watson Group, educated > 1000 executives in Udacity’s ‘AI for Business Leaders’ program, and served as a graduate fellow in Stanford University’s Data Science Institute + TomKat Center for Sustainability.