Phoebe is the Founder and CEO of Brolly, the startup that’s revolutionising the way insurance works. Designed for smartphones, Brolly helps people to manage all their insurance in one simple app, analysing personal circumstances and optimising cover. Partnered with insurance giants and backed by some of the world’s best investors having raised $2 million in funding from Valar Ventures and Pi Labs, Phoebe developed the idea for Brolly whilst at Entrepreneur First. She was previously analysing risk and building products at insurance company Aviva, after reading Psychology at the University of Manchester.