Matt Gibson

Matt Gibson

Head of Behavioural Insurance Market Enablement, John Hancock

Matt is a leader in the behavioral insurance and wellness-linked insurance space. He brings his passion for helping consumers live longer, healthier, and better lives to the broader insurance industry by leveraging technology, IOT, distributor/consumer experience, and wellness. As Head of Behavioral Insurance Market Enablement, he is responsible for leading global behavioral insurance initiatives across the organization including go-to-market strategy, distributor and customer success, and ensuring that each of the global markets in which John Hancock/Manulife operates has a consistent message with the behavioral insurance solutions the company provides. In these efforts he works on John Hancock Vitality in the USA, Manulife Vitality in Canada, and ManulifeMOVE in the company’s Asia markets.   

During his over 18-year tenure at John Hancock, he has held several roles within the organization – including managing some of John Hancock’s largest distribution relationships. Matt was one of the first to work on the John Hancock Vitality solution in advance of its launch April of 2015. From there, he helped introduce the product to the brokerage market and spent several years in the field wholesaling and providing leadership and distribution strategy for John Hancock Vitality. He has been critically involved in John Hancock’s integration of health, wealth, and wellness strategy-management. Matt joined John Hancock shortly after the company’s merger with Manulife Financial in 2004, after beginning his insurance career at another Boston area insurance carrier in 2002. 

Matt provides insights and market perspectives to both internal and external stakeholders, and regularly speaks on behalf of the company at industry, media, and thought-leadership events. He takes a “human first” approach to business challenges and focuses on both distributor and customer success. Matt is an agile and energetic presenter and speaks regularly on at industry and financial sector events including the Financial Times, LIMRA, Insurance Innovators International, DIGIN, Advancements with Ted Danson, and Finseca.  

As a life-long Massachusetts native, Matt lives in Somerville with his husband and rescue dog. Matt graduated from Stonehill College in Easton, MA with a BS in Business Administration and Computer Information Systems, and holds his life, health, and FINRA Series 6 and 63 licenses. He also is involved with a number of equality focused non-profits in the Boston and New England area. 

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