Jorge has more than 20 years of building fast-growing technology companies. He founded Boutiquesecret in 2009 becoming the largest e-commerce for the family with more than 1 million clients. He sold the company to Bertelsmann in 2013 and began his Business Angel activity advising companies in innovation and digital strategy. He founded The Net Street, a corporate finance boutique in 2013 to connect corporate to startup innovation.

Jorge has co-founded several technology start-ups and invested in more than 15 high tech companies. In 2015, Jorge was appointed CEO of the biggest e-commerce holding in Spain (MDS). He finished the turnaround and exit of the group companies in 2016.

Jorge earned his degree in Engineering from the UPC and his MBA from ESADE, he speaks frequently in public events giving his entrepreneurial and digital strategic vision. He is also a lecturer of ESADE business school and teaches classes for MBA and Executive programs on entrepreneurship and general management.