John Huffman is the CEO and Chief Insights Officer for Growth Focused Insights and Research. He has 25+ years of research and insights experience with iconic brands such as Walmart, Bank of America, Nielsen, Hertz, and Capital One. He has managed research and consulting projects in a wide variety of fields, such as insurance, retail, agriculture, financial services, membership organizations, advertising, government (Federal, State and Local), and beverages (including beverage alcohol). John’s expertise is in the areas of customer segmentation, Voice of the Customer, marketing effectiveness, path to purchase, new products & services, customer satisfaction, and brand equity. 

John holds a B.A. in Communication from the University of South Florida and an M.S. in Political Science from Florida State University. He is a Veteran of the U.S. Army with 22 years of service, both Active and Reserve. 

Outside of work John enjoys swing dancing and is a soccer referee, both of which keep him on his toes.