Jim Bruce

Jim Bruce

Senior Director, Customer Transformation, Salesforce

Jim’s industry experience covers the breadth of Financial Services, including General Insurance, Banking, Healthcare, Life & Investments, and prior to joining salesforce he spent nearly 10 years at Cigna as Global Sales, Strategy and Marketing Director and then as Chief Operating Officer.

Jim brings an Industry lens to guide visionary Insurance businesses through successful digital partnerships and implementations. He provides an internal Voice of the Customer and challenge to the Salesforce business. Jim works alongside C-suite Executives to ensure that the most appropriate solutions and opportunities are prioritised with a focus on time to value and strategic priorities for the Customer, and dives a culture of transparency, customer obsession and orderly engagement – “One Salesforce”

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