Hedi Mardisoo

Hedi Mardisoo

CEO and Co-Founder, Cachet

I am the CEO and Co-Founder of Cachet, a Techstars portfolio company that is transforming the insurance industry for the platform economy. With over 15 years of experience in technology, communication, and business development, I lead a team of innovators who are creating human-centric services that empower gig and sharing platforms and their service providers.

Cachet is an ecosystem of services that leverages unique cross-market data on the usage of assets or work schedules of the platform workers. By analyzing this data, we enable businesses like insurance companies to offer more personalized and flexible coverage based on the gig workers’ real work hours. We have a license to sell in over 20 European countries and partner with over 15 insurers and a number of leading platforms. My mission is to apply resilience thinking, disruptive technologies, and behavioral psychology to create positive social impact for the platform economy.

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