Hanne has 20 years of experience in marketing and digital strategy in both media owner and agency roles across Europe. She leads the insurance and aggregator verticals at Google, helping companies drive digital transformation in their business and marketing. For the last seven years, Hanne has worked as part of the senior management team leading the UK sales organisation.

Prior to joining Google, Hanne worked at a technology and b2b specialist agency within WPP where she headed digital media strategy for five years. Her previous roles also include Director of Interactive at IDG Global Solutions where she launched their lead generation programs across Europe. She has a master’s degree in international business and is passionate about innovation.