Craig is responsible for Westfield’s overall Distribution Strategy that involves planning and engagement across traditional and non traditional channels. He and his team work across the organization and the industry to optimize the distribution channel for the 174 year old Super Regional carrier. He is a student of the distribution channel and how it continues to evolve. He is also responsible for the leadership of Westfield’s corporate marketing and communication strategy that includes plans for each business segment and Westfield’s brand strategy. In his past, he has held various underwriting and sales roles including the leadership of Westfield’s Agribusiness niche.