With over 30 years of industry experience across Asia, including a number of high-profile leadership roles, Sin Fook is a well-respected figure in the life insurance industry. He is experienced in developing company business strategy and distribution channels across Asia. He was recently the Regional CAO for one of the leading insurance company in Asia, where he led the charge for agency integration post acquisition and agency operation at start-ups across key markets including Malaysia, Indonesia, India and Cambodia. In Indonesia, he has been recognised for his contribution to life insurance industry by introducing unit-linked insurance products and the agency distribution in 1990s.