Bill Murray is a senior researcher and advisor for DXC Leading Edge, conducting research programs on the metaverse, digital twins, platform businesses and ecosystems, and software-intensive organizations. He contributes to U.K. national efforts in deep technology and cyber-physical infrastructure and is a Zinc fellow. Before joining DXC, Bill was a founder of management consultancy Differentis and held senior roles in strategy and innovation at CSC. He also held strategy consulting roles at KPMG Nolan Norton and Accenture. Bill started his career as a high-energy impact engineer with Arup. Connect with Bill on LinkedIn and Twitter