Insurance and the metaverse: why should we care?

The metaverse has rapidly become a topic of global conversation in the past year, with many speculating about the cross-industry impact of its evolution. While some insurers are keeping a watchful eye, thinking of how best to innovate in order to make the most of the metaverse’s expansion, others remain skeptical. With there often being a lack of clarity around the tangible value that the metaverse will offer the insurance industry, it probes the question: why should we care? I recently had the chance to sit down with Evangelos Avramakis, Head of Digital Ecosystems and R&D at Swiss Re, to help me answer this question, and to demystify the part that the metaverse will play in the future of the insurance industry.

Watch our discussion below for insights on:

• The new opportunities that the metaverse is bringing to the insurance table
• The greatest advances taking place in the insurance industry regarding the metaverse
• How the metaverse can enrich customer experience across the insurance value chain
• The ways in which insurers will have to prepare and evolve in order to take advantage of the metaverse, and offer value to the customer