Hyper-personalisation in claims

Streamlining processes to build loyalty and trust

95% of senior insurance executives surveyed agreed the point of claim is where insurers have the greatest opportunity to win loyalty, but also the greatest risk of losing it.


Insurance Innovators’ survey, undertaken in partnership with Smart Communications and Salesforce, finds an industry keen to build trust and loyalty, while reducing the ‘hassle factor’ and time to settlement for customers.  Our respondents envisage a future in which hyper-personalisation can help unlock new opportunities to improve customer satisfaction and retention.

Download this infographic now to find out how insurers can make the claims process a selling point rather than a pain point, when it comes to customer experience.

Sponsored by:

AirKit Logo

Smart Communications is a leading technology company focused on helping businesses engage in more meaningful customer conversations. Its Conversation Cloud™ platform uniquely delivers personalized, omnichannel conversations across the entire customer experience, empowering companies to succeed in today’s digitalfocused, customer-driven world while also simplifying processes and operating more efficiently. Smart Communications is headquartered in the UK and serves more than 650 customers from offices located across North America, Europe, and Asia Pacific. Smart Communications’ Conversation Cloud platform includes the enterprise-scale customer communications management (CCM) power of SmartCOMMTM, forms transformation capabilities made possible by SmartIQTM and the trade documentation expertise of SmartDXTM. In 2021, the company acquired Assentis, a leading European software solutions provider specializing in customer communications management (CCM) with a focus on the financial services industry.

To learn more, visit smartcommunications.com.

Salesforce logo

Salesforce, the global CRM leader, enables companies to connect to their customers in a whole new way. With its innovative Customer Success Platform, Salesforce sets the global standard for customer relationship management, engagement, and intelligence by integrating sales, service, marketing, community, analytics, IoT, and app development in a trusted cloud for businesses of every size and industry.

For more information, visit www.salesforce.com.

Want to hear about claims from industry experts?

The next frontier in claims optimization

Hear from The Auto Club Group and Crawford & Company on how you will need to adapt your claims process to meet the next phase of digitisation while building compassion and empathy into an increasingly automated landscape.

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