Richard Pash joined Zurich in July 2016 as Director of UK Life Marketing. He became UK Marketing Director in 2017 and UK Chief Customer Officer in 2020.  Richard leads the UK Customer Office, delivering Brand Marketing, Digital Marketing, Customer Insight and Experience, Customer Communication, and Events. He is responsible for marketing and customer activity for each of our business divisions and across the broader UK business. He is also a member of the Global Customer Office Leadership Team and a Vice President of the Institute of Customer Service.  

Richard has a wealth of experience, as both Director of Marketing and Customer within market leading financial services, telecoms and ‘fast-moving consumer goods’ industries. Richard has achieved significant results through a strong focus on consumer needs, expertise in Digital Marketing, and leading strategic initiatives. He has broad experience in managing business units in companies such as Virgin Media, Vodafone and Mars.  

Richard lives near Marlborough and studied at the University of Oxford where he achieved an MA in Chemistry.