The customer imperative: fueling growth through acquisition, retention and engagement
10 July | 11am ET | 4pm BST | Online
Today’s customers want more than just coverage – they expect clarity, personalisation, and convenience across every interaction. 67% of customers are likely to switch providers if communications don’t meet expectations, according to Smart Communications’ upcoming Benchmark Report. But with rising expectations and limited resources, where must insurers focus their efforts to deliver real value and engage, serve and retain their policyholders?
Join us to discover how insurers can turn touchpoints into moments of loyalty – boosting retention, building trust and gaining a competitive advantage. We’ll break down what’s working, what’s not, and how you can align your CX strategy for meaningful impact.
Attend to gain insights on:
- What good looks like in customer communication and experience
- How insurers can engage customers across demographics and regions
- Why operational efficiency is key to improving customer experience and trust
- Where AI can enhance personalisation and engagement
- Identifying the pain points: where are insurers failing to keep pace with customer expectations?
- The role of personalisation, omnichannel engagement, and self-service play in meeting rising customer expectations
- Appealing to a new audience: what will Gen Z and Gen Alpha demand from insurers?
- Not reactive, but proactive: how can communication during critical moments strengthen customer trust?
- Operationalising generative AI: moving beyond the lab to deliver true value for customers
- How could advances in emotional AI and sentiment analysis transform the ways insurers engage their customers?
About Smart Communications
Smart Communications is a leading technology company focused on helping businesses engage in more meaningful customer conversations. Its Conversation Cloud™ platform uniquely delivers personalized, omnichannel conversations across the entire customer experience, empowering companies to succeed in today’s digitalfocused, customer-driven world while also simplifying processes and operating more efficiently. Smart Communications is headquartered in the UK and serves more than 650 customers from offices located across North America, Europe, and Asia Pacific. Smart Communications’ Conversation Cloud platform includes the enterprise-scale customer communications management (CCM) power of SmartCOMMTM, forms transformation capabilities made possible by SmartIQTM and the trade documentation expertise of SmartDXTM. In 2021, the company acquired Assentis, a leading European software solutions provider specializing in customer communications management (CCM) with a focus on the financial services industry.
To learn more, visit smartcommunications.com.
