Root is a platform that powers modern insurance businesses, with a focus on enabling embedded and affinity/partner distribution. Root’s proven low-code platform and strong insurance partnerships make it easy to design, build and integrate insurance at scale. 

We’re an enterprise-grade SaaS solution, with Tier 1 insurers, digital platforms, retailers and telcos, refining and selling insurance products powered by Root. Our customers include Admiral and CFC in the UK, Sanlam (Africa’s largest insurer), RCS (BNP Paribas), Mr Price, TFG and Finchoice (large retailers) in South Africa and CIM Finance in Mauritius.  

Root processes more than $20m+ in active Gross-Written-Premium with 1m+ in-force policies on the platform across more than 60 products (life and P&C) and 3 different currencies. The team is operating between the UK and South African markets, and is currently 45 people strong. 

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