Yoann Michaux is a business strategist, digital transformation and customer experience thought leader with 15+ years of experience in Consulting, Licensing and Business Development.

At IBM, Yoann leads Enterprise Strategy & Interactive eXperience (iX) for Insurance, as well as Boost for Financial Services, a strategic consulting approach to drive growth for Financial Services.

In his role, Yoann focuses on accelerating digital and cognitive transformation for clients, as well as driving growth through new business models and enhancing customer, employee and agent engagement through phygital experiences.

Prior to joining IBM, Yoann was a Managing Director at Accenture Digital, leading Financial Services for Bloom, a venturing and incubation group dedicated to digital disruption for CEOs. Prior to that, he held various positions within Accenture Interactive, managing digital transformation for capital markets and customer experience offerings for Financial Services.