After graduating in 2001 with BA (Hons) in Modern History, Will held various marketing and management positions in the professional services and retail sectors.

He later joined Aviva as a Marketing Manager within the organisation’s UK General Insurance business, before assuming the role of Senior Digital Strategy Manager in 2014.

In 2016 Will was appointed to Head of Digital Products within Aviva’s Global Digital Factory, leading on key initiatives such as ‘Ask it Never’ and Quote & Payment.

In November 2018, Will assumed the role of Digital Product Director to oversee strategy and execution across Aviva’s public websites, mobile apps and flagship ‘MyAviva’ product.  Will is a member of both the ‘UK Direct’ Executive Committee and the Digital Factory senior leadership team, with accountability for digital product management and user experience globally.