Sophie Bohr Grønbæk is the CEO and one of 4 co-founders, of Copenhagen insurtech startup Undo. With her team she is following a mission to empower young people by making insurance fair, intuitive and user friendly. Sophie was previously MD of the Scandinavian startup platform the Hub, and before then a senior consultant at QVARTZ. Sophie’s background is in science with a master in Molecular Biomedicine from Copenhagen University. Her knowledge of molecular biology has been of limited help in building Undo, but that’s life. Sophie lives in Copenhagen with her husband and son.