Sendy is CEO of Futuready.com, Indonesia largest digital broker. Starting work in Boston Consulting Group, he transitioned to Financial Service in BCA, with bancassurance as key project, culminating to held business finance and strategy for retail banking. Joining Sampoerna Strategic, he held both investment management role and operational role in one of the subsidiary, where he is deeply involved in micro finance distribution model and then funding business. He felt fundamental innovation is needed in Indonesian FS distribution model, left his job, and founded KreditGoGo.com. Sendy went to Stanford GSB Executive Education program and held Bachelor of Engineering from ITB.