Rune Smådal has had various positions in If P&C Insurance over the past 17 years, and is now in charge of product development and pricing for private clients in Norway. His formal background is a four year program in economics and business administration (Siviløkonom) from Handelshøyskolen BI. In addition to his work for If, Rune has various initiatives in the retail industry as entrepreneur and board member.
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