Rok Upelj is a co-founder and chief operating officer at Movalyse a company with a mission to improve motorcyclist safety on the road. The company invented and successfully launched the world’s first accurate self-canceling turn signal module and deceleration detection module. He is a strong advocate of developing products working hand in hand with end-users to get clear insight into their problems, needs, and fears. Such design product thinking also helped them develop a new generation motorcycle insurance platform focused on user demanded services.