As Director of Client Success for the leading global advocacy marketing platform, Buyapowa, Robin Bresnark works strategically with clients including LV=, The AA, first direct, Travelex, Vodafone, Expedia and many more to take their refer-a-friend programmes to the next level. Beginning his career in music journalism and film & television production, Robin has spent the past 20 years parlaying his understanding of what makes audiences to tick into helping helping organisations as varied as Cancer Research UK, HMV and the UK Government engage their communities while maximising revenue.