My name is Rasmus Meineke, and I am the founder of Comadso Compare, and have been in the insurance industry since 1994. Comadso helps insurance companies, to convert more online business by exposing where their insurances offer more value for the customer, compared to other insurances on the market. Transparency, according to a survey made by Wilke in 2016, leads to increased conversions and lower acquisition costs. Since 2010, Comadso has helped insurers, around Europe with transparency. In January 2023, we displayed on an insurers website our recent product, called EiA® product, Embedded insurance Advantages, and the result was that 32% of the visitors who tried our web hosted EiA® solution, instantly requested a salesperson from the insurance company to call them back and tell them more after they became more familiar with competitive advantages. Comadso bridges the non-transparent gap, between insurers and their online customers.