Rasmus Lynge wants to ensure that Alm. Brand stands well in the fight for customers in his function as Chief Customer Officer and Executive Vice President. He is innovative and thinks in other ways when it comes to solutions on digital customer experiences, but at the same time he is focused on the Group’s ability to control development and not vice versa. It is absolutely crucial for Rasmus Lynge that he has the employees with him on the journey. As he says, the digitalization of the customer journey must be perceived as an evolution for the employees and not a revolution.