Phil has a long track record in start ups having built three business’ in the insurance sector, the last of them becoming the largest white label supplier of general Insurance in the UK. He went on to invest (and Chair) a number of business’ from music, to sports clothing to the insurance sector, and worked with a range of Private Equity Houses in their insurance related investments such as Simply Business, winner of ‘Best Company to Work For’ two years running. Alongside this he chaired two charities and spent 10 years as Deputy Chair of his local hospital. In 2017, Phil stepped back into the front line setting up DeadHappy to take on Life insurance, and with Venture capital support, is aiming  to completely change the customer experience and purpose of the product.