Petar Dobric

Chief Marketing and Customer Officer, Generali Deutschland

Petar Dobric is the Generali Germany, Group Chief Marketing and Customer Officer where Petar is driving the New Branding and Customer Centricity Strategy as a Key Pillar of a New Group Development Plan. Petar has over 2 decades of Insurance Experience from 8 Countries where he covered different Head Office and Country Board positions.

Previously, Petar was Generali Turkey Vice CEO where he introduces for the first time on the Turkish Market a Multiaccess Model merging Agents and Direct Insurer under the same brand umbrella, brought the Company Brand from position 23 to position 2 in two Years & Won rewards for the Best Brand from the Customer Associations.

Before that Petar was a founder of two Direct Insurers, Genertel Hungary and Genertel Slovakia, where he brought the companies to the 2% of Market share in remarkable 3 years time.

As a big passionate about Customers and Innovations Petar covered different positions in Head Office in Austria and Italy as responsible of Sales and Innovation for the whole Generali Group.

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