Petar Dobric is the Generali Germany, Group Chief Marketing and Customer Officer where Petar is driving the New Branding and Customer Centricity Strategy as a Key Pillar of a New Group Development Plan. Petar has over 2 decades of Insurance Experience from 8 Countries where he covered different Head Office and Country Board positions.

Previously, Petar was Generali Turkey Vice CEO where he introduces for the first time on the Turkish Market a Multiaccess Model merging Agents and Direct Insurer under the same brand umbrella, brought the Company Brand from position 23 to position 2 in two Years & Won rewards for the Best Brand from the Customer Associations.

Before that Petar was a founder of two Direct Insurers, Genertel Hungary and Genertel Slovakia, where he brought the companies to the 2% of Market share in remarkable 3 years time.

As a big passionate about Customers and Innovations Petar covered different positions in Head Office in Austria and Italy as responsible of Sales and Innovation for the whole Generali Group.