Oke’s career has been focused on is focused on improving the experience of customers. Previously Director of Customer Experience at Sainsbury’s and Customer Service and Operations Director for Bupa and Prudential, Oke has led customer experience as Chief Operation Officer at ManyPets since 2016, helping to build an award-winning pet insurance business. In September 2016, he published his first book, ‘The Cult of Service Excellence’ focused on creating and delivering exceptional customer experience. Oke helped establish ManyPets’ Inclusion Council in 2021 which focuses on driving meaningful change around diversity and inclusion within the business.