Entrepreneur, speaker, insurance and technology strategist, program management specialist, wife and mother, Misha Bleymaier-Farrish wears many hats. As founder of Etymology Consulting, she continues to use her expertise of the entire technology and insurance lifecycle to assist clients to reach and enhance their organizational goals. She is also the founder of GSD Factor where she shares her passion and life motto of “GSD – Get sh*t done” with her podcast listeners, coaching/mentoring clients, and readers of her first book, releasing later this year.  Misha has built and led sales teams from the ground up, consulted for some of the largest retail and CRM brands, guided organizations on their digital transformations, and been head of technology while disrupting an insurance sector in the US.  Misha is an advocate for the under-voiced, mentoring the next generation of business leaders across insurance and technology, empowering those that need professional direction and clarity.