Jon Holtan is a business and market driven manager, economist and actuary with a Pan Nordic and European perspective with 30 years experiences from insurance business. Key focus on strategy, organizational development, dynamic pricing/underwriting, product development/management, operational and analytical CRM, data analytics, AI, digitalization, risk management, Solvency II, actuarial reserving, business control/economy and dynamic profit/volume optimization. Several international insurance publications and lectures, including winning of paper awards.