Francesco Lagutaine

Chief Marketing and Experience Design Officer, Vietnam International Bank

Francesco Lagutaine, Chief Marketing and Experience Design Officer, Manulife Asia
For more than 20 years, Francesco has worked at the intersection of where brand, marketing and customer experience meet. He is passionate about ensuring that customers get an extraordinary experience that lives up to brand expectations in a meaningful way. By working with a team of CX experts, technologists and marketers across Asia, he ensures that Manulife customers have products and services they will rave about. He joined Manulife from Citibank, where he was Global Head of Client & Design. He has over 20 years of international business experience at a global, regional and local level.

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