Bobbi Jo Allan leads the Nationwide Financial (NF) Innovation team within the Enterprise Innovation & Digital Office (EIDO) as Vice President of Innovation. She serves on the EIDO leadership team, as well as the Strategic Customer Solutions and Nationwide Retirement Institute extended leadership teams. In this role, she provides strategic direction for core innovation to all NF lines of business and leads development of adjacent innovation opportunities. She partners closely with the property & casualty and enterprise EIDO teams to drive innovation best practices throughout the company.

Prior to leading NF Innovation, Bobbi Jo spent four years in the Nationwide Office of Corporate Strategy (OCS), most recently leading Enterprise Strategic Planning and, immediately prior, providing strategic planning and development support to Nationwide Financial. Elsewhere at Nationwide, she has led partner engagement initiatives in Retirement Plans, served as a long-term planning champion for Life and Annuities, and provided market research support – with an emphasis on product development and customer engagement – for the Life, Annuity, Bank and Nationwide Financial Network (NFN) business segments.

Before joining Nationwide, Bobbi Jo was Manager of Core Business Innovation for Wendy’s International.  She started her career in market research and gained experience across multiple product categories, including consumer packaged goods and pharmaceuticals.

Bobbi Jo has a Master of Political Science, concentration in Survey Research from the University of Connecticut, a Master of Business Administration from Capital University, and a Bachelor of Communications from Marist College.