Annika Kristina Bäcker

Annika Kristina Bäcker

Chief Marketing Officer, Germany, Zurich

Marketing professional with 10+ years experience with a strong emphasis on digital performance marketing and analytics. Work experience includes positions with global strategic responsibility, B2B and B2C marketing, campaign management with strong focus on ROI analysis and leading international and cross-functional teams in different industries – insurance and aviation.

Especially skilled in driving campaigns through different channels (online and offline), analyzing customer data and insights in order to define growth opportunities and developing a clear and effective strategy.  Collaborative, works well across all levels of the organization.

Now working as Chief Marketing Officer for Zurich Germany with a clear focus of strengthening the brand as a crucial factor when it comes to building the business success as well as digitalization.

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