Founded in 2013 by Andreas Broström, Paydrive is a leading Insurtech disruptor in the Swedish Car insurance market, being the first to launch Pay as you Drive (PAYD) in Sweden in early 2016. Paydrive establishes a new, innovative and profitable consumer car insurance offering by combining traditional mass marketing and state of the art digital marketing techniques. By using a combination of direct line (web and phone), aggregator sites and car dealerships to distribute their offering, Paydrive provides an intuitive, cost effective and seamless user experience.