André initially held the reins as head of the marketing division at Genasys, but after his appointment as COO in 2016 he was instrumental in ensuring the fluid running of company operating procedures. In 2018, he and Craig Oliver (Group CTO) were responsible for opening up the first international Genasys branch in London, where he assumed the role of UK MD. In 2020 he also took on the role of Chief Growth Officer, responsible for strategy and revenue throughout Genasys heading up sales and marketing across all regions. He took up his role Group CEO in March 2023.