Alex Devoto is the founder and CEO of LVLFi, a company that gamifies exercise via mobile app to increase user activity, lower chronic disease rates and in turn lower health and life insurance premiums. Before starting LVLFi, Alex ran a hardware startup in China, designing and manufacturing phone accessories, gaining Apple Made for iPhone approval, and successfully running a Kickstarter campaign that garnered 400% of it’s goal with 4k unique backers. Alex has a Masters degree focusing on Chinese foreign policy.