For insurers, developing a deeper understanding of their customers is crucial to delivering the services and interactions that people increasingly expect. Only by developing joined-up insights will it be possible to create a truly personalized experience across all channels, going beyond segmentation to a truly holistic view of each customer.
Getting to this deeper understanding of the customer, however, requires overcoming numerous obstacles. These include operational silos, a lack of joined-up data, and difficulty deploying innovative technology. This roundtable will bring together senior leaders from data, analytics, customer, transformation, operations, digital, innovation, and AI functions to explore how to overcome these challenges, the innovations this will unlock, and the commercial advantage over competitors that this will deliver.
Welcome and participant introductions
DiscussionÂ
- Meeting rising demands: how are customer expectations of insurers changing and what does this mean for the interactions insurers provide?
- The barriers to success: what are the operational obstacles which are holding insurers back from delivering a next-generation experience?
- Unlocking the power of data: how can insurers overcome business silos to create a joined-up, real-time view of the customer?
- Accelerating the tech transformation: what strategies should insurers utilize to more rapidly deploy innovative technology across the business?
- Achieving true personalization: how will operational change underpin a next-generation customer experience and what will this look like?
Closing remarks
(60 minutes)
Request an invitation
This roundtable is designed for senior figures working across insurance.
Fill in this form if you meet the above criteria and would like to participate in the discussion on May 19. All invitation requests will be vetted and approved (or declined) by the organiser.
About Publicis Sapient
Publicis Sapient is a digital transformation company. We partner with insurers to help them create and sustain a competitive advantage in a world that is increasingly digital. It all starts with the customer. We create an outside-in view of your organisation to make sure your business objectives are aligned with your customers’ needs.  We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data. Our agile, data-driven approach equips us to design the products and services customers truly value. We are the digital business transformation hub of Publicis Groupe with 20,000 passionate people and over 50 offices worldwide.
For more information, please visit https://www.publicissapient.com/.
