STUDIO BROADCAST
Customer engagement in the age of AI
Harnessing the power of AI for CX success on digital channels
With the general public now being able to access ChatGPT with ease, it’s clear that attitudes around AI and its value are shifting.
For insurers, this opens the door to a world of innovation, as they have the opportunity to leverage AI to create more personalised customer experiences than ever before. But what will be the keys to unlocking true AI and analytics sophistication, and ensuring CX success?
Watch to gain insight on:
- Shifting public opinion: how attitudes have changed following widespread access to generative AI
- How AI can be leveraged to create more personalised customer experiences than ever before, across multiple channels
- Supercharging real-time analytics: the keys to unlocking true AI and analytics sophistication
Discussion points
- The rise of ChatGPT: how has public opinion around AI-powered interactions shifted?
- A frictionless journey: how can AI interactions be made seamless across multiple channels?
- Acting on preferences and pain points: how can insurers harness the power of conversational data for customer success?
- The future of hyperpersonalisation: what impact will advances in AI have on marketing?
- Transforming real-time data into real-time analytics: what are the keys to success?
- Quantum computing: how can insurers unlock true AI and analytics sophistication?
Meet the panel
Kornelia Papp, Group Head of Intelligent Automation, Zurich
Dean Witherington, Retail Claims Director, AXA
David Geffen, VP Product Marketing, Glassbox
In partnership with:
This broadcast is sponsored by Glassbox
Glassbox (TASE:GLBX) reveals the insights that empower organizations to deliver better digital customer experiences. Our digital experience intelligence platform automatically captures, visualizes and analyzes every digital journey in real time across websites and mobile apps. It serves as the unifying platform for product, UX, marketing, IT, analytics teams (and more) to assess performance, prioritize projects and optimize experiences. With unparalleled data privacy and security built in, hundreds of global customers across industries have chosen Glassbox to grow and optimize their digital businesses.
Find more at glassbox.com and follow @GlassboxDigital on Twitter.
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