FRISS generates over 150 high-value leads for their pipeline: “Insurance Innovators events are the most successful globally for lead generation”

FRISS x Insurance Innovators Case Study


FRISS are a leading global provider of end-to-end trust automation platform for the insurance industry. They came to Insurance Innovators with a need to increase visibility with their target market of P&C insurers and generate high-value leads for their pipeline. 

The Challenge

“We partnered with Insurance Innovators to amplify our message and make sure it resonated with our target market at the right level, across the entire ecosystem of organisations we support. This can be a major challenge, but Insurance Innovators are truly a customer-centric event organiser and have the reach, creativity and deep industry connections to really move the bar on ROI.”

FRISS case study
FRISS case study

The Solution

“Our Account Manager, Emma, created a bespoke event sponsorship package to support our company’s annual goals for each region. She designed a strategy to boost our visibility at the event and connect with our audience through a variety of engaging face-to-face activities including lead generation at our exhibition booth, 1-2-1 networking sessions, VIP meetings and exclusive dining experiences. We also built strong brand awareness and thought leadership by participating in panel discussions, broadcasted interviews and online articles.”

The Results

“Our multichannel campaign with Insurance Innovators generated over 150 quality leads for our business. FRISS has an internal scoring system to evaluate events and every year, without fail, Insurance Innovators events are the most successful globally in all categories including lead generation.

We now join all Insurance Innovators events globally, and they are typically the first organisation we engage with when planning our events for each following year. The team are extremely supportive during the contracting stage and throughout the whole journey, including pre, during, and post-event.

We love working with Insurance Innovators because they make campaign planning easy, they deliver on their promises and they offer value for money. Bonus…. the team are FUN!”

Naomi David
Event & Community Manager

Hi, I'm Emma from the case study!

I’d like to get to know your business and create a bespoke sponsorship package to meet your objectives.

Emma Glatman

Client Relationship Director

Insurance Innovators

Our clients love us. But don’t just take our word for it, here’s what they have to say…

Plan a campaign

Fill in the form below to get in touch. We’d love to hear from you.

Stay current with Insurance Innovators

Subscribe to our newsletter to receive news, insights and special offers.