Background
FRISS are a leading global provider of end-to-end trust automation platform for the insurance industry. They came to Insurance Innovators with a need to increase visibility with their target market of P&C insurers and generate high-value leads for their pipeline.
The Challenge
“We partnered with Insurance Innovators to amplify our message and make sure it resonated with our target market at the right level, across the entire ecosystem of organisations we support. This can be a major challenge, but Insurance Innovators are truly a customer-centric event organiser and have the reach, creativity and deep industry connections to really move the bar on ROI.”
The Solution
“Our Account Manager, Emma, created a bespoke event sponsorship package to support our company’s annual goals for each region. She designed a strategy to boost our visibility at the event and connect with our audience through a variety of engaging face-to-face activities including lead generation at our exhibition booth, 1-2-1 networking sessions, VIP meetings and exclusive dining experiences. We also built strong brand awareness and thought leadership by participating in panel discussions, broadcasted interviews and online articles.”
The Results
“Our multichannel campaign with Insurance Innovators generated over 150 quality leads for our business. FRISS has an internal scoring system to evaluate events and every year, without fail, Insurance Innovators events are the most successful globally in all categories including lead generation.
We now join all Insurance Innovators events globally, and they are typically the first organisation we engage with when planning our events for each following year. The team are extremely supportive during the contracting stage and throughout the whole journey, including pre, during, and post-event.
We love working with Insurance Innovators because they make campaign planning easy, they deliver on their promises and they offer value for money. Bonus…. the team are FUN!”
Naomi David
Event & Community Manager
FRISS
Hi, I'm Emma from the case study!
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