Insurance Innovators is “a winning formula for brand awareness and lead generation,” says DXC Technology
DXC x Insurance Innovators Case Study
Background
DXC Technology is a key player in the insurance technology market, delivering IT solutions to modernise operations and drive innovation for the world’s largest companies and public sector organisations.
The Challenge
“DXC is a fast-moving and customer-centric business, but with technology developments constantly in the works, we needed the right platform to boost awareness around our new product offerings. We chose to partner with Insurance Innovators to amplify our brand, attract new business, and engage with our existing customers in a way that would generate interest in our latest IT services.”
The Solution
“Insurance Innovators designed a bespoke conference sponsorship campaign which enabled us to meet with customers directly while having the opportunity to present our products and benefits to key markets. We also participated in a virtual round table post-event which allowed us to engage in meaningful and earnest conversations with customers to understand their needs.”
The Results
“DXC Technology’s partnership with Insurance Innovators has led to many new opportunities with prospects that not only built our pipeline, but led to an expansion of the DXC product suite as the best way to deliver and future-proof customer requirements.
Insurance Innovators’ industry knowledge, contacts and expertise has made participation in their events a winning formula for brand awareness and lead generation. It has achieved our goals and given our teams the platform to engage, develop and strengthen prospect and customer relationships.
Insurance Innovators know the market, are able to match potential prospects needs to the solutions that DXC Technology can provide, and they also work to instigate the start of potential relationships. Working with them is easy, and their commitment to our success gives DXC more time to concentrate on delivering the very best IT solutions for our customers.”